Does a Job Have to Be Traditional to Be Real?
David Vernaglia graduated from Brown University in 1992 with a degree in classics, which he studied for the sake of learning and continues to study for the same reason. Though his degree qualified him to teach either Latin or ancient Greek, he knew the market for both was limited, but he still hoped to teach one day. Dave looked for a teaching job with no luck, so he accepted a customer service job with AT&T. To say he was ready for a change after two years there would be an understatement. When he was offered the chance to teach two courses at a private school, he accepted the job, even though the pay was ridiculously low. He figured the job might be a stepping stone to a full-time teaching job one day. After a few months, Dave received a call from a parent asking if he would tutor her child in Latin; and then a similar call came from another . . . and another. He became fascinated with the then nascent World Wide Web and learned to create Web sites and network computers. Soon he started getting calls asking if he would be interested in putting together a Web site or helping with a networking problem. Dave grew up in a family in which both his parents were full-time teachers; and his older brother was a CPA working for a large accounting firm. Entrepreneurship was not a family tradition, so it never occurred to Dave that he could work on his own and on his own terms. But with teaching a couple of Latin classes, tutoring Latin, and the computer-related jobs, he was 1 / A Different Sort of Entrepreneur 13 very much a self-employed lifestyle entrepreneur, though he didn’t define himself as such. Dave figured that all this was a stopgap until he could find a “real” job with a “real” boss. But he loved his “stopgap” lifestyle. He had lots of time to garden, study Latin, travel, and do the other things he wanted to do; all it took was mental reframing. Dave soon realized that his stopgap activities added up to a very nice career as a selfemployed worker. After all, he had the time and schedule f lexibility to pursue his other interests, and he was making a lot more money than AT&T was paying him. “Why,” he asked himself, “do I want a traditional job? A job can be a real job even if it’s not a traditional job. Does a job have to be separate from the rest of your life in order to be real?” His family doesn’t understand his thinking; they still think of it as a stopgap until he lands that real job. Dave called me a few days ago to say he had just completed a three-week networking job. Though he had to work 21 very long days in a row, the job paid about as much as AT&T was paying him for a full year of being whined at and generally abused by customers. I think his lifestyle business is going far too well for him to think about a “real job” right now, and I think Dave agrees with me.


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