Making Your Hobby Your Business
Still other lifestyle entrepreneurs look at work as a means primarily
of paying their bills and at pursuits, such as travel or hobbies,
as their reason for being. The ideal job is one that can be
performed around recreational needs and not the more traditional
reverse.
A number of people in this group aspire to make their hobby
their business (see the entrepreneur profile in Chapter 5: Apartments
in Europe). This, too, is a real possibility for the lifestyle
entrepreneur. A current client of mine, who is an avid knitter,
started a business 20 years ago from her apartment selling knitting
supplies by mail order. Though knitting, and not business,
remains her passion, she had sales of nearly $4 million last year.
A warning: Once your hobby becomes your business and livelihood,
it may by nature lose the allure it had as a hobby. Gardening
during leisure time in the springtime is not the same as
selling seeds through the mail, nor is it the same as selling produce
at a farmers market. Be sure the aspects that make your
hobby fun remain fun once it becomes a business. If it does, then
it’s is a viable option.

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